How to Select a Realtor to Represent You in Selling a Home
The Realtor you select to handle the sale of your home should be highly educated in real estate law, possess knowledge of both the properties for sale and those sold in the area and understand market trends, as they affect property values. In addition, an agent with experience should understand the psychology involved with buying and selling real estate, which will benefit you in negotiations.
The specific marketing program that a real estate agent offers must be judged as it relates to the expectations and goals of the Seller. It is very important that a clear understanding be reached between the agent and the Seller as to the Seller's price and timing objectives. The resources of the agent and the real estate company may bear scrutiny with regard to extensive financial commitments. Companies that consistently promote their listings with extensive advertising are more apt to offer your property that benefit than firms without such budgets.
Some real estate agents supplement their company advertising budget with their own funds. Such commitments are presented in the agent's marketing proposal.
When the Seller and Realtor reach agreement in advance about the marketing plan and arrangements for showings of the property, potential misunderstandings can be avoided to ensure a successful transaction.